Load One, a critical freight solution provider in North America, turned to Hey Mr to tackle a unique challenge – finding and recruiting hard-to-find Owner Operators for their transportation team. These drivers spend the majority of their time on the road, making them a rare breed in the industry.

Hey Mr’s solution involved a strategic mix of organic and paid social media efforts. We aimed to drive brand awareness through organic content while launching targeted ad campaigns across Meta platforms to generate applications. To date, we’ve successfully garnered more than 3000 driver leads and collaborated with Load One to enhance their recruitment process for improved results.

“The team at Hey Mr. has been a huge help on reshaping our recruiting process and getting the Load One brand out on numerous social media channels. We greatly appreciate and value the partnership.” – Nick Miller, VP Operations