Some of you asked, and we answered! Why should you pick an agency over hiring a marketing professional? There are plenty of pros and cons you may have that affects which way you may be leaning. However, there’s also the matter of priorities for you and your company, whether that be money, time, efficiency among other things. There are some compelling reasons why you should consider choosing an agency over hiring a single marketing employee.
Let's be honest…
Expertise
An agency is made up of professionals who each have a unique skill set and come together to meet your goals; aka you reap the benefits of decades of expertise and knowledge that multiple people bring to the table, serving you as an extension of your team! You’ll be gaining a level of experience that an individual contributor just won’t be able to bring (sorry not sorry)! Agencies also have skills and training that allow them to navigate complicated and tedious software, creative tools, and strategy tools, making them experts in their field.
Hiring an agency also means you have the luxury of not training someone (the joy)! It takes time to train someone and mentor them through their career at the company. Plus – what if they need training on marketing strategies and processes that you yourself may not know?
Money, honey
Another thing you should probably consider when hiring either an agency or an individual is money. Budgeting for your marketing is an important aspect of your business and making sure you stay within that budget is even more important.
So when you hire someone for your company, consider this: you have to pay their entire salary and benefits! At the end of the day, those costs can add up pretty quickly. What could help reduce costs? An agency, of course! It’s more often than not cheaper to work with an agency than paying an entire salary plus benefits. An agency will also help you figure out where to best allocate your paid ad budget to get the most bang for your buck.
Time
Finally, timing is an important factor in any social media or marketing campaign. When you have an agency team that is ready to go and has a group that is big enough to rely on, it makes your life a whole lot easier. However, if you decide on in-house talent for your marketing, you may run into issues where people may push timelines due to external factors or illness.
Let’s be real…an individual hire can only work so many hours in a day and they may not be able to get as much stuff done. On the other hand, an agency has a full staff ready to go and has more hours to work on your specific needs and projects. With an agency, your content and campaigns are a priority for the whole team, so you won’t have to worry about things getting pushed back or canceled altogether!
At the end of the day…
If you couldn’t already tell what our choice would be.. we would much rather suggest you work with an agency as opposed to hiring! I mean we are an agency so that’s pretty obvious.
On a more serious note, picking an agency not only benefits us (whoops, we mean the hypothetical agency), but it benefits you in more ways than one. We’re talking about stress. You have enough stress and things to worry about as it is! Let us take the heavy lifting when it comes to your marketing strategy.
The extensive knowledge that we have means you don’t have to worry about all the small things that go into your marketing campaigns! You don’t need to worry about whether or not it’s working because we are here to take a weight off your shoulders, to refine strategies regularly, and take over any marketing headaches that you know you need but you just don’t know how to get.
An agency like Hey Mr can do all of these things and more! From creating cost-effective campaigns to curating content especially meant for you, an agency has your best interest in mind.
Want to know more? #SayHeyMr
